network-300x195 Sink or Swim: The IoT and Small BusinessesThe Internet of Things (IoT) is the term used for the fact that billions of devices around the world are connecting to the Internet in order to share information with one another. These connected devices have already proven useful to the average consumer and the wider economy in different aspects, one of which is cybersecurity — as previously pointed out by ATB Technologies.

On the surface, the IoT seems to only benefit large enterprises. A few years ago, Business News Daily raised some concerns over the IoT’s impact on small businesses. The gist was that IoT-integrated startups would not be able to survive cyber breaches executed through the IoT in the way that big corporations can. This is, of course, a valid point of concern. But much has changed since then.

Today, the IoT also brings about a wide array of benefits for businesses, such as increased productivity and reduced operating costs that can outweigh its risks. Various sectors are already benefiting from the IoT, and these include other industries aside from digital marketing and cybersecurity.

For instance, the IoT in healthcare has improved disease management because clinics can get real-time reports on patients and perform continue to monitor them more closely.

Connected technologies also serve the delivery industry well in terms of supply chain management. Delivery companies can utilize asset tracking, which can provide better decision-making and opportunities to save costs. Verizon Connect also details how the government-mandated electronic logging devices (ELDs) can improve road safety by ensuring that drivers are well-rested and focused. On top of monitoring driver hours, the IoT tech connects with a vehicle’s engine to help drivers correct harmful habits such as idling and speeding.

In the hospitality sector, independently owned hotels and inns can improve customer service with IoT software. Managers and employees can use collected data to anticipate customers’ needs and improve relationships with them. Guests can also enjoy a smooth experience via a digital service offered by the inn.

The IoT is continuously evolving due to the tech community’s commitment to developing new solutions, as well as solving common concerns about connected systems. So in a sense, the IoT provides more pros to small businesses than cons. However, before diving into the IoT, startups should also consider a few things. An article published by IoT Business News noted that having the right staff and appropriate security protocols are vital in maintaining IoT-driven services. Because new tech trends emerge every now and then, it’s handy for startups and small businesses to hire employees who can keep up with said updates.

As for cybersecurity, small companies have the option to partner with trusted firms. ATB Technologies offers a variety of digital solutions, including cloud services, IT security, and business analytics. The company has long established itself as a trusted digital expert in the St. Louis metro area. It is also no stranger to working with businesses that have no background in IT, which is why it offers personalized and customer-centric services. If your business is looking for IoT solutions, we at ATB can help you out. Contact us at 314-878-4166 for more information.

Article specifically written for atb-tech.com
By Lisa Mitchell

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