In a world where a new data breach seems to be in the news every day, it isn’t just IT professionals and business owners who are stressed out by cybersecurity concerns. Consumers are also overwhelmed by a host of technology-related issues – specifically how to know if a given business or website is safe to share information with. And beyond that, if they decide to share information, how to best protect their identify using secure passwords, etc.

DataBreaches-300x200 Do Your Customers Feel Safe?Since consumer data is often critical for a business, this means that companies need to begin taking a proactive role in making their customers feel at ease with information sharing. This begins with a candid assessment of internal controls and processes to ensure that your back-end technology doesn’t leave consumer data vulnerable to the nefarious activities of cybercriminals. And while internal security measures are a great first step, if you don’t communicate your commitment to preventing a data breach with your customers, they will have no way of knowing that you have their best interests in mind.

And last, but not least, if you are in the business of collecting consumer data, it might be worthwhile to consider providing your customers with some security awareness education. This can be as simple as sending out periodic emails that address password security and information sharing best practices or as comprehensive as offering training seminars for your valued clients that address more nuanced technology, online privacy, and personal data protection issues.

Whether you’re just looking to update your internal control measures or you want to offer consumer education opportunities, the team at ATB is here to help. Our IT and cybersecurity professionals can help you position your business as a leader in data breach prevention. Contact us today to learn more about our extensive technology consulting and IT security services.

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