At first glance, it probably sounds super convenient to use one company for all of your online technology needs, but there are several reason why the team at ATB encourages you to spread your business around.
For starters, even the most successful companies, including tech powerhouses such as Google, Facebook and Apple, have their strengths and weakness. Just a quick review of recent history suggests that a company’s excellence in a particular category doesn’t mean it can automatically extend that success into a seemingly related category. Take Google, for example. When it comes to web search and email, it is hard to deny that Google owns the market. But despite their best efforts, Google was never really able to gain traction with the masses in the realm of social media with their Google+ platform.
But beyond the fact that no one company is best at everything, the reality is that from a security perspective, total consolidation is a risky proposition. According to Yahoo! Finance, “spreading your business around adds complexity – like more usernames, passwords and apps to wrangle – but also insulation from security and privacy threats.” In other words, if your email account gets hacked, it’s not game over for your entire online existence. Having different accounts (with unique strong passwords) across a variety of online entities means that magnitude of any single hack is limited.
And last, but certainly not least, using different companies for different services also helps ensure that you, as a consumer, don’t reach a point of total dependency on any single business. Especially as online entities are increasingly able to track your behaviors and interactions while using the internet, retaining some degree of separation between accounts should help individuals and businesses maintain greater levels of privacy and reduce personal information sharing between platforms.
For more information on how you can best diversify your online presence, enhance your level of virtual privacy and protect yourself from a catastrophic hacking attack, contact ATB today.